A Small Brand with a Big Heart

Cute Gifts, Aesthetic Accessories & Little Joys Since 2014

Eternalove by S is a small independent brand founded in 2014, created from a love for cute design, thoughtful details, and everyday items that bring joy.
From the very beginning, the idea was simple — to create products that feel personal, spark emotion, and make everyday moments a little brighter.

A Brand Built on Feeling & Connection

Today, Eternalove by S is an online shop for cute gifts and aesthetic accessories, but at its heart, it’s much more than that.
Over the years, the brand has grown together with its community — by listening, adapting, and carefully choosing products that people truly love.

In our collection, you’ll find:

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For us, Eternalove by S isn’t just about products — it’s about connection, warmth, and shared moments.

Online Shop with an Offline Soul

While Eternalove by S is primarily an online store, personal contact with our customers truly matters to us.
That’s why you can often find us at creative events, pop-ups, and markets in Belgrade and across Serbia, where we love meeting people in person, chatting, and helping with gift choices face-to-face.
For us, Eternalove by S isn’t just about products — it’s about connection, warmth, and shared moments.

Shop little joys

Flexible, Friendly & Always Here for You

We always try to meet our customers halfway, even when it comes to last-minute orders.
Personal pickup in Belgrade is available, often almost 24/7, unless we are traveling or temporarily out of the country.

We believe shopping should feel easy, human, and stress-free — and we do our best to make that happen every time.

Where You Can Find Eternalove by S Offline

In addition to our online shop and events, a selection of Eternalove by S products is also available in physical stores:

This allows you to discover Eternalove by S naturally — while walking through the city or browsing your favorite concept stores.

More Than Just a Gift Shop

Eternalove by S is a place for small joys, meaningful gifts, and items chosen with heart.
Whether you’re shopping for someone special or treating yourself, you’re always welcome here.

👉 Explore our full collection in the Shop and find something that truly matches your vibe.